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Art & Community

“Giving back to society in accordance with what we have earned”

We believe that culture and arts are the soul of a community and a reflection of its characteristics and values. In modern society, they are not just forms of entertainment but also tools to promote community harmony, improve the cultural quality of residents, and shape the community's image. By giving back to society in accordance with what we have earned—whether financial resources or cultural capital—culture and the arts can also be a way to care for the community. This involves helping vulnerable groups integrate into society, enabling them to feel the care and support of the community and improving their quality of life. Together, we can create a better community.

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LOFTER-Care Community Program was founded by the local developer, LOFTER GROUP, with the vision of 'LOFTER Cares ALL' to continuously support various social service organizations, aiming to improve the living conditions of Hong Kong's grassroots elderly, low-income families, and vulnerable communities. 

 

In addition to providing economic assistance, the program also contributes resources and efforts to participate in support activities organized by different charity groups. During the process, the program interacts with beneficiaries to gain a deeper understanding of the thoughts and needs of community stakeholders, ensuring that the program is effective and provides appropriate assistance to those in need.

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築 ◆ 動文創 is a program launched by LOFTER GROUP that prioritizes the support of local industries, employment, as well as cultural and artistic creations in Hong Kong. Through collaborations with local artists, this program promotes the development of contemporary art and culture in the city. 

 

Moreover, the program aims to benefit the community through cultural and artistic endeavors by increasing awareness, participation, and engagement among the public. To achieve this goal, charitable elements will be integrated into the events to raise funds through art and support those in need, adding greater meaning to them.

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